The /ʒ/ sound is an essential element of American English pronunciation. Although it may not be as common as some other sounds, it still appears in many words and can be the key to sounding more like a native speaker. By mastering this sound, you'll be able to pronounce words like "measure," "beige," and "genre" with confidence.

In this lesson, we'll cover the basics of producing the /ʒ/ sound, discuss common mistakes, and provide tips for perfecting your pronunciation.